Reflection of World Perception of Rezha Residents in the Materials of their Nicknames

The article analyzes the nicknames of inhabitants of the Rezhsky rural settlement of the Vologda region’s Syamzhensky District in the structural-semantic and ethnolinguistic aspects. Different strategies of nickname nomination set their value register in the system of socially significant parameters of identity establishment: individual nicknames allocate one specific person among the villagers and characterize him according to some features of appearance or behavior which are noticeable to everyone; relative nicknames characterize a person in the micro group of a family; collective nicknames of inhabitants of whole villages create a collective image of one rural area’s residents which oppose the inhabitants of other areas on the various basis.